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Rockwell Automation Partners with New Distributor in The Philippines

Philippines Rockwell AutomationTo Expand Global Foothold, the Partnership is Expected to Enhance Rockwell Automation Customer Services in The Philippines.

MILWAUKEE, October 25, 2011 — Rockwell Automation, a leading provider of industrial automation power, control and information solutions, announced today that it has entered into a new partnership with P.T. Cerna, an experienced full line industrial automation distributor in The Philippines. Since its inception 28 years ago, P.T. Cerna has catered successfully to the automation market in The Philippines and has grown their reputation as a leading supplier, helping customers achieve their automation goals.

The partnership between Rockwell Automation and P.T. Cerna will officially commence October 2011. Customers in The Philippines will be able to transition to P.T. Cerna for order placement, fulfillment, inquiries, technical support and customer service. The company leverages its strategic locations in different areas of the country to enhance customer services and to provide timely solutions.

“The partnership will not only strengthen our strong foothold in the Asia Pacific region, it will continue to enhance our position for long-term sustainable growth in The Philippines,” said Chris Marshall, market access director, Southeast Asia. “We look forward to working closely with P.T. Cerna to improve customer service and satisfaction and to benefit our businesses as a strong commitment to the region. We welcome P.T. Cerna into the Rockwell Automation PartnerNetwork.”

Noe de la Cerna, president of P.T. Cerna, is delighted with the successful appointment as a Rockwell Automation Partner after almost two years of intensive discussions. “The potential growth in The Philippines is tremendous and we understand the magnitude of the challenges ahead. With our capabilities and expertise, we believe we are focused and disciplined to bring speed in our transition to become a Rockwell Automation Limited Distribution Partner. To increase our market share, we will modify our organizational structure and sales force models to provide greater value to our customers and partners,” said de la Cerna.

P.T. Cerna’s geographical coverage and capabilities, throughout Luzon, Visayas and Mindanao, will improve Rockwell Automation’s limited distribution performance, which is a critical component of its business model. Moreover, the partnership supports the Rockwell Automation growth and performance business strategy, which consists of enhancing market access, expanding its served markets and extending its geographic reach in this important region.

About the Rockwell Automation PartnerNetwork Framework
The Rockwell Automation PartnerNetwork framework has three categories – business enterprise, sales and solutions, and products and technologies – with seven partner types that offer global manufacturers access to a network of companies focused on developing an ongoing approach to plant-wide optimization, improving machine performance, and achieving sustainability objectives.
About Rockwell Automation

Rockwell Automation, Inc. the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs about 20,000 people serving customers in more than 80 countries.

Media contacts:
Anne Chng
Rockwell Automation
65.6510.6621
achng@ra.rockwell.com
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